A Harry Potter-themed shop for budding wizards and an indoor bouldering studio are just some of the new additions which have opened along an NR3 street in 2022.
Magdalen Street lies in a "trendy" corner of Norwich which was likened to London's Shoreditch earlier this year.
So it's no wonder so many start-ups and independents set their sights on this street this year.
Here are five businesses which opened in 2022.
1. Norwich Cauldron
Where: 124 Magdalen Street, Norwich, NR3 1JD
With wands, spell books and accessories for every budding witch or wizard, Norwich Cauldron has become the go-to place for Harry Potter fans in Norfolk.
It opened back in March and just six weeks later the business was even nominated for an award.
Owners Rachel Watkins and Stephen Knock also regularly organise interactive activities and events for their followers.
2. Rock Punk
Where: 26a Magdalen St, Norwich, NR3 1HU
Rock Punk is a bouldering studio located in a former shop in Magdalen Street.
Creating a climbing wall in a shop space may seem unusual but it allows for a unique challenge for climbers.
And when its doors opened back in May, owner Dave Freestone said they had an "amazing" response.
3. Bread Source
Where: 165 Magdalen Street, Norwich, NR3 1NF
NR3 residents have been getting their fill of fresh bread and pastries since the opening of Bread Source in Magdalen Street, with queues regularly seen outside of the door.
Bread Source was founded in 2012 by award-winning baker Steven Winter and his wife Hannah.
Since then the brand has expanded across seven sites including Norwich Market, Bridewell Alley, the Refectory at Norwich Cathedral, Upper St Giles and in Aylsham.
4. The Crafting Chicken
Where: 155 Magdalen Street, Norwich, NR3 1NF
The Crafting Chicken is a pottery and gift shop owned by 26-year-old Shannon Rumsby
She sells her own handmade pottery products including mugs and bowls as well as gifts from other local makers.
Ahead of the opening earlier this year, Ms Rumsby also said that she hoped to offer hand-building pottery workshops and painting at the shop.
5. DIRT
Where: 49 Magdalen Street, Norwich, NR3 1AA
DIRT is the latest business to pop up along Magdalen Street.
It opened on Saturday, December 3, and it sells a range of items including band T-shirts, vinyl, CDs and badges.
The shop was formerly home to the boutique Hannah Rose, which closed after the owner went into retirement.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here