A new café serving sweets, ice cream and milkshakes has opened in Chantry Place.
Bellyboos, a family-run business founded in Gorleston in 2013, opened its new store on January 19.
Its arrival at the Norwich shopping centre comes after the opening of Breitling, Rituals and Costa.
Suzanne Redmond, owner of Bellyboos, said: "We are excited to share our delicious treats with Norwich.
"Over the past nine years, we have had visitors from all over the country and have won several awards."
The café will be selling milkshakes, ice cream, pancakes, hot drinks and cakes.
It is in the former Costa Coffee unit on the first floor, up the stairs between Schuh and Monsoon.
General manager Paul McCarthy said: "Chantry Place is the perfect location for Bellyboos with its delicious treats delighting our sweet-toothed customers who can treat themselves whilst shopping or meeting with friends."
Bellyboos in Chantry Place is open Monday to Saturday from 10am to 5pm and until 3pm on Sunday.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here