A barber from Hellesdon has won a national award for her use of an innovative hair replacement technique. 

Bobie Morland, who owns Empire Barbers in Reepham Road, scooped the Novo Pro of the Year 2022 prize from the award-winning company Novo Cabelo. 

She trained with the firm, launched by hair stylist and TikTok star Rob Wood, which offers non-invasive hair replacement systems. 

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Ms Morland, who picked up the gong for her “life-changing hair transformations”, said: "My introduction and training with Novo Cabelo allowed me to see first-hand how people are literally getting a new lease of life from the hair systems.  

“My aim is to reduce the stigma attached to wearing hair systems and the service and support we offer really is a life-changing service which gives people back their confidence.” 

Mr Wood added: "The work Bobie and the team are doing in Norwich is exceptional and we’ve been delighted with the feedback and high-quality service offered by the team which replicates our company ethos and impeccable standards.”