25th anniversary party at The Jade Tree in Elm Hill, Norwich

Back in 1998, three friends opened a new shop to showcase the work of local artists and called it the Jade Tree.

Since then, barring a relocation just up the street to their current home at 15 Elm Hill, the cooperative has stuck around. 

The location, in Norwich’s historic cathedral quarter, was previously a pottery studio, creating a venue known for both history and art.

Tamara Rampley, partner and artist, said: “We enjoy being here and having the historical element. People come here every year and are glad to see us.

“Some say it’s their favourite shop in Norwich. It’s nice to become a bit of a destination.”

Tamara Rampley from The Jade Tree in Elm Hill, Norwich (Image: Newsquest)

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Tamara creates unique clothing and accessories with upcycling, customisation and embroidery.

The Jade Tree sells and celebrates the work of over 60 local artists and craftspeople, helping to sustain the local artistic community for a quarter of a century. 

“We sell good quality and well-made products that are affordable," Tamara continued. "Being artists ourselves we want others to enjoy art, I think that’s part of how we’ve stayed around so long."

The Jade Tree in Elm Hill, Norwich (Image: The Jade Tree)

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Many of the 60 artists have stayed around for 15 years, some for even longer, creating a close-knit community.

To mark their 25th anniversary a special event is being held between 1pm and 4pm on Sunday, June 11 with food and drink supplied by neighbours the Britons Arms.

There will also be music from guitarist Peter Turrell and a cake shaped like the shop.

Tamara added: “It feels like a family. We can’t wait to see faces old and new.

"It feels like a real achievement to have survived and thrived for so long.”