Norwich's Anglia Square Alan Partridge premiere 10 years on

After a long campaign dubbed 'Anglia Square Not Leicester Square' led by Rob Dodsworth, Rob Wilkes and Raf Turnbull, the Radio Norwich presenter arrived by helicopter on July 24, 2013.

Partridge fans in Anglia Square (Image: Rob Dodsworth)

Crowds gather outside Anglia Square's Holywood Cinema (Image: Rob Dodsworth)

He was greeted by hundreds of fans on his arrival at the now-closed Hollywood Cinema, where he met and chatted with the crowd before heading in to watch the world premiere.

Crowds came from far and wide to catch a glimpse of Alan Partridge (Image: Rob Dodsworth)

Monkey tennis? Partridge related graffiti at Anglia Square (Image: Rob Dodsworth)

READ MORE: City cinema crowd see David Bowie film first after it begins with NO SOUND

After the film finished Partridge was then flown to London for a second premiere.

Mr Dodsworth, who was the official campaign photographer, said the event brought people together.

Anglia Square Not Leicester Square campaigners (Image: Rob Dodsworth)

You're a mentalist! Local news cameras interview Partridge fanatics (Image: Rob Dodsworth)

READ MORE: Decision on revamp of historic city centre building delayed

He said: "The event brought so much excitement to our city and showcased it on a global scale. 

"Since the Hollywood Cinema is no more, this was like a last hoorah."

Despite excitement from most in the city, the campaigners did run into some criticism from those who felt Partridge represented the wrong view of Norfolk.

The Alan Partridge world premiere was held at Anglia Square (Image: Steve Adams/Newsquest)

The Alan Partridge world premiere was held at Anglia Square (Image: Simon Finlay/Newsquest)

The Alan Partridge world premiere was held at Anglia Square, with super fan David Hannant making a real effort (Image: Simon Finlay/Newsquest)

The Alan Partridge world premiere was held at Anglia Square (Image: Steve Adams/Newsquest)

The Alan Partridge world premiere was held at Anglia Square (Image: Simon Finlay/Newsquest)

The Alan Partridge world premiere was held at Anglia Square and saw Alan sign his GoGoGorilla (Image: Simon Finlay/Newsquest)