A new deli has opened its doors in the Norwich Lanes and there are farm-to-fork plans in the pipeline.
Bare Food Deli is located at 20 St Benedicts Street and it was previously the home of a barber's shop.
The owners are Henry Barham and his mum Louise and they spent several months refurbishing the premises, which includes a huge purpose-built wooden counter.
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In every nook and cranny there are Norfolk treats to be discovered, which includes Dann's ice cream, Montys mustards and chutneys and Marsh Pig charcuterie alongside local cheeses and fresh bread.
Customers can also choose items to suit their tastes and budgets to be made up into a hamper by staff.
Takeaway treats include drip coffees, pastries, soup and toasties, which will expand to sandwiches next year.
Mr Barham has a background working at dairy farms and he recently started his own smallholding near Saxlingham Nethergate, on the outskirts of the city.
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He said: "I am slowly getting the land ready by growing vegetables and I am hoping to start a goat dairy there next year, which is currently going through planning.
"Launching the shop was an offshoot of this as a way to sell that produce in the future.
"We chose this location as we both like St Benedicts Street and it has lots of character - we want the deli to be a hub of local suppliers."
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The concept of Bare Food Deli also means selling products that are free from artificial additives and preservatives, with low food miles.
Tom Greenwood, shop manager, said: "We want our suppliers to be as close as possible and our prices are reasonable too.
"Bare Food Deli feels like a farm shop but with a city centre location."
The opening times are 10am to 6pm from Tuesday to Saturday and 10am to 4pm on Sundays (closed Mondays).
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