The new look of a jewellery shop which has been a staple of the city since 1834 has been revealed as its overall rebrand continues.
Located in London Street, Winsor Bishop jewellery shop first opened 187 years ago.
However, it will now be known as Prestons Norwich after the firm bought the shop in 2021 in a £2m sale.
A full refurbishment and refit of the historic store is well under way with fully restored Victorian display cabinets and the opening of a Rolex Authorised Service Centre on the second floor.
The spiral staircase in the back-left corner of the Grade II listed building is also being brought front and centre.
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Work is due to begin shortly on its ground and first floor showrooms for Rolex, to be completed by summer 2024.
Karl Massey, managing director of Prestons, said: "Norwich is a wonderful city and the perfect location for the expansion of Prestons.
"This process has not been change for change's sake, it's been a journey undertaken with care due to the listed status of the premises and the refurbishment and refitted areas are designed to last for many years."
Approving the plans on May 12, 2023, Norwich City Council told the jewellers it would have to complete the work within three years.
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