Norfolk fishing retailer Anglian Direct posts record sales

Starting as just a single tackle shop in Wroxham, in 1986, the retailer has become Britain's largest fishing tackle retailer with a 7.6pc increase in store sales from last year.

UK and European online sales also saw a bump, up 11.1pc to £32.9m and 36.3pc to £4.3m respectively.

That contributed to profit before tax more than doubling from 700,000 to £1.5m, in the 12 months ending January 31, 2024.

The company has opened up three new stores in the UK and its first in Europe this year (Image: Newsquest)

Overall revenue for the company, which has its head office at Rackheath Industrial Estate, increased by 10.2pc to £81.7m.

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Steve Crowe, chief executive officer for Angling Direct, said: "We're pleased to have achieved record UK sales and delivered growth across our markets.

Angling Direct has become Britain's largest fishing tackle retailer (Image: Angling Direct)

"This stellar performance reflects the dedication and exceptional customer service provided by our colleagues."

The business owns almost 50 fishing tackle and equipment shops across the UK.

The company also opened three new UK stores this year and its first European store, in the Netherlands, while continuing to have German, French and Dutch language websites.

Angling Direct has revealed record revenue of £81.7m - up 10.2pc - from last year (Image: Newsquest)