A new dragon-inspired treasure hunt is taking Norwich by storm with people spending hours trying to get their hands on a prize.
Instagram account @HiddenDragonsNorfolk started hiding handmade dragon sculptures across the city just three weeks ago and locals are loving the thrill of the hunt.
The account - which has amassed nearly 2,000 followers - posts old-timey lyrical clues on where hunters can find their treasure on Wednesdays and Saturdays.
The clues reference niche facts about Norwich's history and hunters can keep the dragons if they find one.
The identity of the organisers is being kept secret so people do not spot them hiding the trinkets.
"We wanted to put together something free to do in Norwich, especially for students who don't have much money," one of them said. "The hardest hunt so far was three or four hours long in Waterloo Park.
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The account has raised £470 for Alzcheimer's Society by raffling off a limited edition design based on the Snapdragon model found in Norwich Castle.
Halloween plans will see multiple dragons hidden across haunted city spots on the night of October 31 - with another charity dragon up for grabs come December.
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"People suffering from depression have messaged and said the hunts gave them the chance to leave the house and meet people."
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