It has become a trend during England football matches, but spare a thought for those who have to spend hours mopping up beer thrown in the air after goals are scored.
Experts estimated a total of 100,000 pints were flung in the air when England defeated Sweden in the 2018 quarter-final, and pubs can expect for more of the same this Saturday when England play Ukraine in the same stage of Euro 2020.
Kurt Oliver, landlord of the White Hart in Swaffham, previously worked in London fan zones, describing it as an "absolutely disgusting place of work".
"Beer goes all over the place and you are stood in front as a security guard absolutely soaked," Mr Oliver said.
"There is not a lot you can do until the match has finished. It takes a couple of hours for staff to do the mopping and clean-up after an England match. Football can get quite messy."
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Despite coronavirus restrictions still being in place, places like The Arena in Sprowston were in danger of being seen on a meteorological radar, such was the volume of liquid being thrown in the air.
Mr Oliver continued: "I suppose it is a bonus it is now outside because it [beer] sticks to the ceilings and can be quite expensive to clear. I never understand why you would throw away perfectly good beer."
Health expert Paul Hunter, professor in medicine at the University of East Anglia, said there is not a particular risk of the coronavirus being transmitted through beer throwing.
He said: "Whilst it is a waste of beer and it's not an activity I would endorse, I am not sure it would spread Covid.
"In terms of being transmitted in an environment, I can't see it being an additional cause but nothing is ever 100pc."
However, Prof Hunter said there may be a direct link between rising cases of the Delta variant and numbers gathering for England matches.
He said that the week after the first England Euro 2020 game on June 13, there was the lowest week-on-week increase in cases for June 13-20. But the data then showed a spike in cases seven days after the game.
Prof Hunter said: "It's plausible that this rapid increase could have been some relationship to people gathering in crowded places together."
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