A new vape and tech shop has opened in the city centre hoping to offer an affordable alternative to big brand outlets.
iVape/iMobile Norwich opened in Castle Street on October 26 and is the second of its kind in the city, with the other located in Brigg Street.
The shop provides vape and mobile accessories while repairing a range of tech like PCs, tablets and smartphones.
Customers can also go into one of the 21 shops across the UK to buy or sell an old phone.
The manager of the shop, Muhamed Abid Samim, says recent success is down to the brand's affordable service.
The 27-year-old said: "One of the big reasons behind our success and the fact we've been able to open a new shop is that we are cheaper than the main technology brands.
"Repairing something through those kinds of shops can be expensive and people can't always afford it.
"However we can repair people's products for less with similar, universal, parts which work the same.
"With the cost of living crisis getting worse people are trying to save money wherever they can and most can't spend hundreds of pounds to repair their phone if something goes wrong.
"The price gap does make a difference and more people are starting to recognise this."
With business booming the company is also setting up a pop-up vape-only stall in Castle Mall next week.
Abid added: "Business has been great recently and especially with the Christmas period coming it's good that we were able to get the second shop open in time for what will hopefully be an even busier time for us.
"The pop-up stall in Castle Mall will be there over the next year and should help get the company's name out to more customers in the city."
For those looking to get their tech repaired iVape/iMobile Norwich is offering several discounts until the end of November.
Abid said: "For people going to the Castle Street shop everyone will get 50pc off their phone repairs, as well as 20pc off all phone and vape accessories."
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