GoGoDiscover Trail brings estimated £25m to Norwich's economy

The sculpture trail, made up of 55 dinos and a herd of mammoths, raised nearly £500,000 for children and young adults charity Break.

The charity also estimates that the economy felt a boost with an estimated impact of over £25 million.

Following an evaluation of the trail with Zing Insights, figures estimate that 350,000 people took on this year’s trail.

More than half of the trail's participants said it encouraged them to stay longer in the city to shop, eat and take in other attractions - and some also discovered new places they’d never been to before.

GoGoDiscover project manager Peter Marron said: "It’s wonderful to know that it was so positively received, not just for Break but for the county as well.

"From the evaluation, we can see that people really made a day of it, and not only discovered the T.rexs and mammoths but also took time to explore the other places and venues Norwich and Norfolk have to offer.

"The trail is there for everyone of all ages to enjoy and we love that it’s brought friends and families together and that it is helped other businesses in the county.

"We’ve raised an absolutely phenomenal amount this year for Break and we’d like to thank everyone who visited our prehistoric herd."

Cat Stones, owner of Lowell Records in Pottergate, said: "We saw a little bit of an influx over the summer with GoGoDiscover.

"There were definitely a lot more kids around.

"It was lovely to see younger families around because it can be quite quiet sometimes."

Around the corner at St Gregorys Antiques, owner Rob Ebbage added that it was great to see crowds of people gather in the old churchyard while the trail was running.

"I can't say it changed much for us at all but we'd welcome it coming back.

"We didn't see an immediate impact but it's great for the Lanes area.

"We're happy to see the overall impact. Everyone seems to have done quite well out of it."