A luxury watchmaker is opening a new store in Norwich.
Breitling, which was founded in Switzerland in 1884, is known for its precision-made chronometers that can cost up to £55,000.
The brand has no other stores in the East of England, with the nearest shops in Milton Keynes and London.
It is opening its new Norwich store in the former Build-A-Bear unit in Chantry Place.
The shop, where customers could choose and stuff a furry friend, closed on September 15.
The unit has been vacant for 11 weeks since, awaiting Breitling's arrival.
Earlier this year, Chantry Place general manager Paul McCarthy hinted at the unit's new occupant being "exciting and stylish".
It is currently unknown when the new store will be opening.
The new arrival comes after Beaverbrooks reopened its Chantry Place shop following £1.25m worth of refurbishment work.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here