A Norwich-based online fashion brand is hosting a pop-up in the city this Christmas, with hopes for a permanent shop in the future.

Charlotte Ogley, 29, set up Ninety Three Store during the pandemic after spending several years blogging about her favourite fashion brands, trends and designers. 

She stocks independent brands from across the UK and Europe, with an emphasis on female-owned businesses. 

Norwich Evening News: A previous pop-up for Ninety Three Store. A previous pop-up for Ninety Three Store. (Image: Charlotte Ogley)

She sells clothing, accessories, homewares and lifestyle goods through Ninety Three Store.

She often holds pop-ups and the last one of 2022 will be at 62 St Augustines Street on December 21 and 22 from 10am until late. 

Number 62 is a pop-up space available to hire, which is next door to and run by Norfolk Retro. 

Norwich Evening News: Charlotte Ogley wants to open a permanent shop for Ninety Three. Charlotte Ogley wants to open a permanent shop for Ninety Three. (Image: Charlotte Ogley)

Ms Ogley hopes to build on the success of her pop-ups by eventually having a brick-and-mortar shop in Norwich.

She said: "It is my dream to have a permanent space in the city, offering an immersive shopping experience for those who love contemporary pieces in the wardrobe and the home."