A city centre branch of Greggs may have only relocated a few metres away, but it has been well worth it for both customers and staff.

Bakery chain Greggs opened its latest Norwich branch in the former Game shop, below Bill's Restaurant, at the Back of the Inns earlier this month.

It was previously located a stone's throw away in White Lion Street, but the company seized the opportunity to move into a more open-plan building, which is surrounded by floor-to-ceiling windows.

Norwich Evening News: Greggs has relocated to the former Game shop in Norwich. Greggs has relocated to the former Game shop in Norwich. (Image: Denise Bradley)

Dominic Leeper, from Attleborough, who enjoyed lunch with his partner and daughter, said: "It is nice and spacious and my little girl has been enjoying looking out the window and watching the world go by." 

Customer James Owen, from Wroxham, said: "It was pretty crowded when we came in, but I was surprised how quickly we got through and we got a seat by the window where you can people watch."

There is a mix of standard seating, benches and armchairs and there is more space behind the counter and in the staff area than in the previous shop. 

Norwich Evening News: Dominic Leeper, Ivy Leeper and Charlene Smith enjoying lunch at Greggs. Dominic Leeper, Ivy Leeper and Charlene Smith enjoying lunch at Greggs. (Image: Denise Bradley)

Five new jobs have been created and there will be more positions available in the new year. 

While the offering is the same as the old shop, with freshly-baked goods, cakes, sandwiches and more, the Christmas range currently available includes a festive bake and a vegan turkey-free and stuffing baguette.

Norwich Evening News: James Owen enjoying a hot drink in the new Greggs. James Owen enjoying a hot drink in the new Greggs. (Image: Denise Bradley)

Manager Stuart Green, who also ran the White Lion Street Greggs, saw that the Game shop had been gutted when he came into work one day and sent pictures to his area manager, which eventually led to the move. 

Norwich Evening News: Doughnuts on the counter at Greggs at Back of the Inns, Norwich.Doughnuts on the counter at Greggs at Back of the Inns, Norwich. (Image: Denise Bradley)

Mr Green said: "The reaction has been really positive and it is more bright and spacious, whereas before the shop was a bit secluded, and it gives us a better presence on the high street.

"It is extremely busy in the city centre at the moment."

Norwich Evening News: Sweet treats from Greggs. Sweet treats from Greggs. (Image: Denise Bradley)

Greggs was founded in 1939 as a bakery in the north-east by John Gregg and he opened the first shop in 1951. 

There are two other city centre branches in London Street and St Stephens Street.