The Sainsbury Centre will become the first museum in the UK to introduce a total ‘pay if and what you can’ ticketing system.
They hope to make both the permanent free collection of artefacts and the temporary paid exhibitions accessible to everyone.
Visitors will be asked to pay only if they can and whatever they want on their way into the museum, which bosses say will be a UK first.
The art gallery, on the UEA campus in Norwich, hopes to break down the barrier created by their previous £14 exhibition prices.
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Executive director Jago Cooper said: “Our ambition is to enable and encourage more people to visit and enjoy one of the most genre-defying art museums in the world.
"This is just the first of several transformations the Sainsbury Centre will be undergoing in preparation for a major relaunch in April 2023.”
The payment initiative will be introduced on March 12, just in time for the opening of two new exhibitions - Empowering Art: Indigenous Creativity and Activism from North America’s Northwest Coast and Julian Stair: Art, Death and the Afterlife.
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