A new pet shop is set to open in a city suburb and is giving away free gift bags to some of its first customers.
Mutt and Co has moved into the former Laura Ashley site next to Waitrose in Eaton.
The store, opening on April 1, will stock gourmet pet food, including raw options for both cats and dogs, treats and accessories.
To celebrate its opening, the first 100 people through the door will receive a goodie bag and the first person to spend £100 will get a bottle of champagne.
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James Kinge, 28 and from Norwich, decided to open the shop after spending years working in the pet food industry.
He said: "Raw feeding is fantastic, it is the most natural way to feed your pet.
“A dog in the wild isn't going to be able to find biscuits, so a natural diet is better for their digestion, promotes a glossier coat, and is overall a healthier option."
The shop will also stock pet accessories from brands including Joules and Pampeano.
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