A Norwich mum-of-two diagnosed with terminal cancer is selling clothes from her fashion brand for 50pc off to benefit a good cause close to her heart.  

Fashion designer, Veronika Guardi was diagnosed with incurable bladder cancer in July 2022 and was subsequently given 12 months to live.  

She has recently paid off the mortgage for her Golden Triangle home using life insurance to allow her family to remain in their home after they lose their wife and mother.  

Norwich Evening News: Veronika Guardi with her husband Thomas and their two boys Veronika Guardi with her husband Thomas and their two boys (Image: Veronika Guardi)

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The 33-year-old has become well known for her slow fashion designs and this weekend people can purchase them at a bargain price.  

The pop-up will take place at Norfolk Retro, working with Laura Budds who owns the shop.  

Veronika will be selling items from her fashion brand Guardi which makes vintage-inspired garments from deadstock fabrics.  

Norwich Evening News: The designers clothes will be available at 50pc off from the NR3 store The designers clothes will be available at 50pc off from the NR3 store (Image: Laura Budds)

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Veronika said: “I can’t run a marathon or bungee jump, but I have lots of dresses to sell.” 

Profits raised will be donated to the Big C, a charity that she says has helped her “tremendously”. 

Laura said she is “excited and privileged” to be able to host the pop-up shop for Veronika. The pair met through a women's networking hub and Laura has been a fan of Veronika’s designs ever since.  

Norwich Evening News: the clothes are sustainable as they are made from deadstock fabric the clothes are sustainable as they are made from deadstock fabric (Image: Laura Budds)

She said: “Her clothes are wonderfully flattering and sustainable which aligns with what I do in my vintage shop next door. 

“All the stock, including new season pieces are 50pc off so this is a great opportunity to update your wardrobe. 

"Guardi is usually only available to purchase online so this is a unique opportunity to browse in person.” 

Norwich Evening News: Veronika is hoping to raise lots of money for the Big C charity Veronika is hoping to raise lots of money for the Big C charity (Image: Veronika Guardi)

Veronika says she is so happy to see her designs being appreciated and celebrated and is excited to see how much money can be raised for charity.  

The pop-up is running until Sunday, April 2 at Norwich Pop-up in St Augustines Street.

Norwich Evening News: Guardi is usually only available online Guardi is usually only available online (Image: Laura Budds)