Fears have emerged that the deal lined up for a supermarket giant to take over a prominent city centre unit has fallen through.
Multiple sources have cited concerns that Morrisons is no longer taking over the empty former Topshop site in Haymarket.
Work started on the prospective supermarket, which sits in close proximity to the also empty former Debenhams department store, in July 2022.
READ MORE: Plans for swanky new flats above Morrisons in former Topshop site
Attempts to clarify the status of the build with Morrisons have been made, but a spokesman declined to comment.
It comes as Hay Hill's regeneration got under way last week and work continues to fill empty city centre units, such as the former Mindoro dessert parlour in Westlegate.
Before Covid, Norwich had a vacancy rate of between 10 and 12pc which grew to 15 to 16pc in 2021 after lockdown.
Valentine Quinio, senior analyst at thinktank Centre for Cities, explained: "Things will have changed again in the year ending 2022 - it could be a slightly brighter prospect now.
"High streets are doing pretty well and we've seen returns in terms of footfall and spending to city centres - and Norwich is seeing that bounce back.
"People are returning to the city centre, which shows it plays a role in attracting people from the wider catchment area in terms of the amenities they offer.
READ MORE: What is moving into the old Mindoro dessert parlour - and when?
"Norwich's challenge is to adapt to changing nature of demand and it has all the tools it needs to bounce back."
Morrisons was previously expected to sign a 15-year lease in February ahead of a likely June opening date, but speculation has swirled around the city about the site in recent weeks.
Ms Quinio continued: "If you take the example of cities with grocery stores in city centres, a lot of their midweek customers are office workers.
"Is this big enough in Norwich to fuel demand for the sector in that space?
"It's about making sure there is a balance in the offering of the city centre. Attracting businesses will create demand for local services.
"That's the challenge, but it's a maintainable goal."
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