A former high-flying trader working in Wall Street has swapped hangovers for a healthier lifestyle in Norwich.

Harrison Hide was born in Norwich but moved to New York aged 18 to pursue a career as a sales trader.

But after a life of late nights with investment bankers, the 27-year-old felt he needed better mental, social and healthy wellbeing.

Moving back to Bawburgh three months ago, Harrison said: "I was always competing with other companies for clients such as hedge funds and investment banks, so four or five nights a week I was out entertaining them.

Norwich Evening News: Harrison Hide, 27, used to work as a sales trader in Wall Street New York before deciding to return to NorwichHarrison Hide, 27, used to work as a sales trader in Wall Street New York before deciding to return to Norwich (Image: Harrison Hide)

"That could be taking them out to dinner, nightclubs, sporting events - anything to build relationships and contacts.

"With that came a lot of drinking. At first I loved it but the novelty wears off very quickly and it started taking over my life, so I decided I needed a change."

READ MORE: Owner of rampaging dogs warned as investigation of chaotic evening continues

Harrison began jogging up to 10km with his brother once he moved back to the area, starting off opposite the King's Head in Bawburgh before taking a cold plunge in a nearby river.

The event grew from strength to strength before Harrison met Sam Capps, who had been doing something similar with people at Anderson's Meadow in Mile Cross each Saturday.

Norwich Evening News: A few of the group who take part in jogging around Norwich before taking a cold plunge in the River WensumA few of the group who take part in jogging around Norwich before taking a cold plunge in the River Wensum (Image: Sam Capps)

Together the pair are pushing "social interaction without having to destroy your health" with roughly 30 lads attending.

Starting off at 6am by the Gibraltar Gardens pub, they head down Marriott's Way, around Sloughbottom Park and back to the pub before taking the cold plunge into the River Wensum at Anderson's Meadow.

A video shared on social media by Lad Bible has reached almost a quarter of a million likes.

Norwich Evening News: Sam Capps, who together with Harrison set up the group focussed on improving mental, physical and social wellbeingSam Capps, who together with Harrison set up the group focussed on improving mental, physical and social wellbeing (Image: Sam Capps)

READ MORE: City pub relaunches under new landlords

Harrison added: "I think the physical and mental benefits are very evident.

"It's doing the hard stuff early on in the day so the rest of it feels easy and creates a nice community of people."

Harrison can be contacted on his Instagram @harrisonhide for anyone wanting to check in on times and days the group head out.