A jewellery artist inspired by the natural world has made her dream of running her own shop a reality after opening in the city.
Lovisa Sörenson, an artist from Sweden, welcomed her first customers on Saturday at her store in St Giles Street.
Her pieces are inspired by her childhood growing up surrounded by the wild coastal beauty of her home on Hönö, an island close to the city of Gothenburg.
The 34-year-old said: "It is very exciting to be opening my first real shop, having run an online business for several years now.
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"I felt a bit nervous before but it felt great to welcome people on Saturday.
"It felt like the right time to launch my own shop and we are in a great street alongside other independent businesses."
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As well as her collection of pieces for sale, the space will also serve as an art gallery, which is currently displaying work by local artists Joey La Méche and Jeanne Gagnière, who also offered their talents in designing shop's signage and helped with the decorating.
Ms Sörenson, who trained as a goldsmith in Copenhagen before taking up jewellery making during her studies, moved to Norwich a year and a half ago with her fiancée Sam Tilston and her three-year-old son.
"We love it here so much," she said. "It is a very friendly place.
"Before we were living in London and I was shocked at first with how welcoming everyone is and that people wanted to have a proper chat."
The space doubles as Ms Sörenson's workshop, where she will create her handmade gold and silver pieces that she describes as "beautifully simple designs" that are inspired by the natural world.
The shop, located opposite Waffle House, is open Wednesday to Saturday between 11am and 4.30pm.
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