Adam Wright to open Wright's café in Bank Plain, Norwich

Adam Wright, 41, from Newmarket, will be opening his third branch of Wright's Café in the former Watsons building opposite Queen Street.

The café will be the third branch of Wright's, but the first in Norfolk (Image: William Warnes)

The expansion come after Adam saw "huge success" at his two Suffolk premises in Bury St Edmunds and Helmingham.

"Norwich is a happening city and a really cool place to be," he said.

Adam described Norwich as a happening city (Image: Charlotte Bond, Newsquest)

"We've been looking at expanding here for a long time but we could never seem to find the right premises.

"But then we saw this beautiful building become available and jumped at the chance.

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"Our ambition has always been to provide great food at affordable prices.

"That's what we want to bring with us to Norwich."

The café's speciality is homemade toasties (Image: Charlotte Bond)

Wright's is scheduled to open in Bank Plain on June 19.

The café's speciality is homemade toasties, cakes and coffee - with the majority of ingredients locally sourced from across East Anglia.

"Wright's started off under a gazebo at Bury St Edmunds market in 2018," said Adam. 

"We then had to expand because of how popular we were becoming.

"Both of our existing sites offer an honest and welcoming space which our customers seem to really appreciate.

"It's all about having a real sense of community and inclusivity."

Wright's at Helmingham Hall (Image: Charlotte Bond)

As the opening date fast approaches, the former market trade said he his filled with a combination of both nerves and excitement.

"There's still a lot of work to do," he said.

"But opening a third premises has left me pinching myself.

"This is now the next part of our journey and I can't wait to get started."