A luxury homeware store is to open in the former site of a city centre jewellers.

The Pascale Store will open in the former home of Fourth Avenue at 27 London Street which has been empty since 2019.

Quilts, kitchenware and vintage items will be among the offering if the store, which has been in business since 1964, is given permission to make alterations to the Grade II-listed building.

Norwich Evening News: The former site of Fourth Avenue where the Pascale Store will openThe former site of Fourth Avenue where the Pascale Store will open (Image: Newsquest)

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Speculation over who the building's new tenant would be started in March when retail estate agents Roche Chartered Surveyors announced a new business had been found.

Work on the premises will include the installation of a plain dog-leg staircase from the ground floor to the first, with a cupboard storage space underneath, while one of the first-floor toilets will be made into a tearoom.

The shop will be painted dark blue ahead of its opening and developers say the store will be in keeping with the area.

No changes to the upper floor are currently proposed, apart from the installation of new air conditioning units, but it seems the firm has plans.

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Posting on their Instagram, the store's management said: "Planning permission permitting, we will have two whole floors of Pascale retail and (if we are allowed) an Airbnb flat on the top floor filled with all the loveliest things from the shop.

"We are so excited. The building needs a lot of TLC so it will be many months before we open but in the meantime, there’s always online.

"We have lots of new stock arriving in the coming weeks for the web shop and we will be giving the website an overhaul too."

It is hoped a decision on the plans will be made by Wednesday, August 2.