A far right group has not been given permission to hold a protest in the car park of Roys of Bowthorpe bosses at the shop say as they prepare to close the store on the day.
The business follows two pubs - all in the west of the city - in distancing itself from anti-migrant protesters, after a leaflet and social media posts from the group told people to meet in a car park it owned.
Promotional material which mentioned The Norkie in Bowthorpe and the Cherry Tree in Costessey prompted bosses at both pubs to tell the group they would not be welcome in the boozers.
The group, which calls itself the East Anglian Patriots, is planning to protest against the Best Western Brook Hotel in Barnard Road hosting migrants on Saturday, July 1, while a counter-protest in support of the migrants will also take place.
Dan Dicks, Roys area manager, said the shop wanted to distance itself from the protest.
He said: "We have not given permission for our car park to be used nor do we have any affiliation with any protest group.
"The police have informed us it will be used by the protest group and that it is easier for them to manage the protest there than elsewhere.
"While we do not want the car park to be used for this purpose, we also do not want to make the job of the police more difficult."
Following the announcement, Roys is now telling its customers it will close on the day of the event in order to "protect our staff and community".
Mr Dicks added: "It is a very difficult decision to close our store which will inconvenience many of our customers, but when there are potential safety concerns for our team members and the community, this must take priority.
"Following discussions with the local police we have made the difficult decision to protect our team members and our community by closing Roys of Bowthorpe for the day.
"We are very sorry for any disruption this may cause, the store will be open again as usual on Sunday, July 2."
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