Norwich sex toy theft from Sin Sins in St Benedicts Street

CCTV footage from inside Sinsins Boutique of Love, in St Benedicts Street, has shown the moment £210 worth of items were taken in broad daylight.

The theft took place on July 1 at 15.18pm at Sin Sins Boutique of Love (Image: Helen Shepherd)

The video shows a woman walking in and perusing the shop before leaving with a number of items on July 1.

READ MORE: Man arrested for theft from London Street Tesco in Norwich

Helen Shepherd, who has owned the shop for four and a half years, said: "I've had a lot stolen this year.

"In total, I think I've had about £2,000 worth of stock stolen this year alone.

"I understand there's been a cost-of-living crisis but this isn't food or formula for someone's child.

Pictured L-R: Assistant Sara Matthews, with Sin Sins owner, Helen Shepherd (Image: Helen Shepherd)

"This person has brazenly targeted a small business.

"I wasn't 100pc sure anything had been taken until I looked back at the footage.

"I'm at the end of my tether with it all."

The woman is seen looking through the items in the CCTV footage (Image: Helen Shepherd)

The theft, on Saturday, July 1, has been reported to the police. A spokeswoman confirmed: "The incident occurred on Saturday at 3.12pm when three items were stolen from a premises in St Benedict's Street, Norwich."

Helen added: "It's been really tough for businesses lately.

"These thefts are making my life a lot harder, whether it's working more and taking extra steps to keep the shop safe, or affording the running costs.

The woman is then seen leaving the shop with three sex toys, which Helen said are worth £210 (Image: Helen Shepherd)

READ MORE: Theft at In Demand Toys, Hellesdon sees £30k stock stolen

"Whenever I feel like I start to get a foothold on the year, something else like this happens and gets me down again.

"But I'm not going to let this woman get away with it - I'm definitely not expecting to get the sex toys back but it's becoming principle.

"I want any other potential thieves to know that I'm not a soft touch."

Helen said she was at the end of her tether with all the thefts at her shop this year (Image: Helen Shepherd)