A new style of ice cream is launching in Norwich and it is the first of its kind in Norfolk.
Feel Good Ice Cream Co. can be exclusively found at The Red Lion Bishopsgate in Norwich.
The horse box has been set up by Jon Lee, from Horstead, having returned from New Zealand after seven years.
Lakenham's Aldis ice cream is mixed in a specialist machine with British frozen fruit to create a New Zealand-style premium soft serve.
Launching for the first time this weekend, Mr Lee, 35, said: "Sunday was awesome, the atmosphere was crazy with the pub and the paddleboards. It's just a nice place to be.
"Even children who said they didn't like fruit were loving it.
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"I wanted to bring the product over here as it became something I was passionate about.
"I cannot see anyone else with this machine in Norfolk, or even maybe not in the UK.
"It is very fresh and made right in front of you."
The van will be in the company of Norfolk Paddleboards and Patron Paella, which also have pitch-ups at the pub.
The Feel Good Ice Cream Company is currently open Friday to Sunday and will be open every day during the summer holidays from 11am onwards.
Ice creams come in a waffle cone and cost £3.
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