New Urban Outfitters store in Norwich mall opens today

It was announced that the American retailer would be launching a store in Chantry Place in June last year.

The only other Urban Outfitters in East Anglia is in Cambridge.

The lower floor of the store (Image: Sonya Duncan)

Every part of the store is packed with stock (Image: Sonya Duncan)

The team is doing the final touches (Image: Sonya Duncan)

The new store, in the former Carluccio's unit, is spread over two floors and accessed via Chantry Square.

The Carluccio's cafe and shop closed just before Christmas in 2018.

Passerbys have been peering into the windows in recent days to get a glimpse at the stock, even trying the door to see if the store is actually open.

Every corner is with packed women's and men's clothes as well as vintage items, homeware, music and accessories.

The store stocks men's and women's clothes (Image: Sonya Duncan)

The team doing final touch-ups (Image: Sonya Duncan)

The store is in the old Carluccio's unit (Image: Sonya Duncan)

The store opens at 9am today (July 6).

It follows a launch event last night.

Urban Outfitters in Chantry Place will be open from 9am to 6pm on Mondays to Saturdays and from 10am to 4.30pm on Sundays.