A 50ft 5G mast described by locals as a "hideous monstrosity" has been refused by Broadland District Council.
The project, which would have seen the telecommunications pole installed in Allerton Road, near Sprowston High School, has been turned down by the authority because "the overall height of the mast and antennas is completely at odds with the scale of the surroundings".
This decision came after 32 objections were raised by folk living in the area, with many raising concerns about such a tall object in a residential area predominantly consisting of single-story bungalows.
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The proposed site at the junction between Allerton Road and Cannerby Lane, opposite the Co-op shop, is also believed to be particularly vulnerable to flooding.
One local described the mast as a "hideous monstrosity", adding: "Having a 15-metre tower will be adding a problem to our area.
"I have spoken to other residents that have no knowledge of this proposal and their first reaction is that they object.
"This tower has not been asked for by any of the residents nor do they want it here either."
The proposals, put forward by CK Hutchison Networks, were the latest in a series of applications for a 5G mast in Norwich.
In July, plans were revealed for a telecommunications pole on top of the 17th century St Augustine's Church in NR3 - while a mast in Jessopp Road was approved in June despite backlash from local homeowners.
Speaking on the decision to refuse the project in Sprowston, Labour district councillor for the area, Martin Booth, said: "This is absolutely the right decision.
"I'm keen for 5G to come to this area, but companies seem intent on putting them in housing estates.
"There are plenty of other sensible locations, such as business parks, that wouldn't impact people's homes."
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