MasterChef finalist on decade of Macarons & More in Norwich

Macarons & More was started by Tim Kinnaird in 2010 after he got to the final of the BBC show and quit his career as a doctor.

The store in the Royal Arcade opened in 2013 and is celebrating its anniversary with a birthday party on Saturday (August 12). 

Macarons & More opened in the Royal Arcade in 2013 (Image: Archant)

"We love being in the Royal Arcade," Mr Kinnaird said. "For as long as we're selling macarons, we'll have a store in Norwich.

"The support we've got from people in Norwich over the years has been amazing, we wouldn't be anything without them.

READ MORE: New chicken restaurant launches bid for outdoor seating

"Customers know a lot more now than they did when we opened.

"People would come in to tell us it was spelt 'macaroon', like the coconut drop cookie."

The store will be bringing back old favourites (Image: Macarons and More)

There will be some throwback flavours making a reappearance at the shop this weekend which also has a bakery in Sweet Briar.

It is bringing back the maple syrup, blueberry and bacon macaron, the peanut butter and jam macaron and the cake Mr Kinnaird made in the MasterChef final.

READ MORE: City rooftop bar offering bottomless brunch with a New York 'spin'

And he will also be helping out in the store like he did when it first opened. 

Mr Kinnaird added: "It will be nice to celebrate with customers who've been with us since we were doing farmers' markets.

Tim Kinnaird at the opening of the store in the Arcade (Image: Denise Bradley)

"The best-selling flavour is always salted caramel. You could put salted caramel on anything and people would love it.

"Also really popular is our brownies - the recipe actually comes from a 'my first recipe book' my daughter had."

Macarons and More in the Royal Arcade is open Monday to Friday 10am to 5pm, Saturday 9am to 5.30pm and Sunday 11am to 4pm.