A father and son duo from Norwich are enjoying a huge slice of success thanks to their new partnership with supermarket giant Asda.

Mike Hill, 59 and his son Joe, 31, started One Planet Pizza in 2016 after spotting a gap in the market for high-quality, frozen vegan pizzas.

It grew from Mike's garage to a production unit in Hethersett in 2018 and in January 2023 the pair got their 'Peppernomi' pizza stocked at 400 Asda stores, including the two Norwich branches.

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Joe said: "I was recently in Bristol and popped into Asda where I saw our shelf was empty.

Norwich Evening News: Father and son duo Mike and Joe Hill, from Norwich, got their frozen vegan pizzas stocked at 400 Asda stores at the start of this year Father and son duo Mike and Joe Hill, from Norwich, got their frozen vegan pizzas stocked at 400 Asda stores at the start of this year (Image: One Planet Pizza)

"I asked a member of staff and she said she had filled the freezer that morning and by midday it was empty - she was genuinely shocked." 

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To meet demand, production has now moved to the Netherlands and the factory produces around 4,000 pizzas a week. 

Joe said: "We needed a bigger factory, but because of Brexit it was not worth it in the UK and it makes it difficult to export across Europe." 

It is a move that has paid off as One Planet Pizza has just been stocked at 120 Jumbo supermarkets in the Netherlands.