Norwich City Council is "working closely" with boozers so that fans can make the most of the Lionesses' World Cup final on Sunday.
England will play Spain at 11am on Sunday, in their first ever World Cup final, after beating co-hosts Australia 3-1 on Wednesday.
An average of 4.6 million people tuned in on a working day to watch England's women progress to the final, with Norfolk star Lauren Hemp one of the stars of the show.
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A letter from cabinet minister Michael Gove has instructed councils across England to do everything they can to help pubs seeking to extend their hours for the game.
The match kicks off at 11am but most pubs are likely to be unable to serve alcohol until 11am, with some being restricted until midday, according to the British Beer and Pub Association.
However, a Norwich City Council spokesman said: "We're working closely to support licensed premises in the city so people can enjoy the match wherever they choose to watch it.
"There aren't any standard times for pubs and other licensed premises to trade, so if a venue has any specific queries about their licence they can get in touch with our licensing team for advice."
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