A Norwich band will tune up for the release of its first album since being signed to a record label with a performance in the city centre this weekend.

Mama Oh No caught HMV’s attention after performing at its Chantry Place shop last year as part of the retailer’s HMV On Wax programme.

That led to them being selected from over 70 acts that were nominated and this week the band were announced as the second signing to HMV's 1921 Records.

Inspired by bands such as The Black Keys and Khruangbin, Mama Oh No’s music has been described as “dark, haunting and cinematic sounds filled with raw emotive bluesy vocals” by Kitty Perrin of BBC Introducing.

Norwich Evening News: Norwich band Mama Oh No will be performing at HMV in Chantry Place Norwich band Mama Oh No will be performing at HMV in Chantry Place (Image: Mama Oh No / hmv 1921 Records)

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Their debut vinyl album, Mamasaurus, will be released on October 27 and ahead of that they will be performing at HMV in Chantry Place again on Saturday (August 26), from 3pm.

Jack Blair, from the four-piece, said: “It’s crazy to comprehend that a gig in a store could lead to this. We’re over the moon to be signed to 1921 Records, a label with the might of HMV behind it.

"It’s going to be a special moment seeing our vinyl on the shelves.”

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The label focuses on releasing debut albums by smaller grassroots artists with promising futures. 

Jack formed Mama Oh No four years ago after posting in local Facebook chats seeking a drummer.

They recently played at Latitude and have a Norwich Arts Centre gig approaching on September 1, having played at a host of local venues.

And now they have friends in high places as they aim for the top.

Phil Halliday, HMV's managing director, said: "Mama Oh No’s music is special. We’re thrilled to make them our second signing to 1921 Records and can’t wait to get their fantastic album into the homes of music fans across the country.”