Silver Road Family Fish Bar in Norwich offering pink batter

Until the end of October customers who order any food of the battered variety from the Family Fish Bar, in Silver Road, will have the option to have it dyed pink.

But it's not just for the halibut - it's to raise money and awareness for the charity Breast Cancer UK.

The Family Fish Bar, located in Silver Road (Image: Shelley Plant)

Shelley Plant co-owns the Family Fish Bar with her husband, Mahmut Harput, and is a two-time breast cancer survivor.

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She said: "The first time I had it was 22 years ago, then again four years ago and have had a double mastectomy.

Until the end of October, customers will be given the option to have their battered food dyed in vegan pink colouring (Image: Shelley Plant)

"The idea came from Evie, who works weekends at the shop, who asked if we could dye the batter pink.

"I thought it was a good idea and managed to source some vegan colouring for it to go on our battered sausages, fish, or anything else someone might want.

"It's been quite divisive - some people love it and others aren't as keen - but either way it's made people talk about breast cancer which is the main thing."

Shelley Plant, a two-time breast cancer survivor and her granddaughter, Macy (Image: Shelley Plant)