Giuseppino Ices on Hay Hill to be replaced by new home

Giuseppino Ices on Hay Hill could get a new home under plans submitted to Norwich City Council. 

The stall was initially left in an awkward position when it was partly fenced in by the £3.2m revamp of the city square before council workers moved the structure to its current location on the corner of the hill. 

Giuseppino Ices became stranded amid a sea of railings in Hay Hill before being moved to the corner of the square (Image: Norwich City Council)

The ice cream purveyor, which has served customers in the city for years, continued to open for business despite the surrounding chaos as concrete was dug up. 

The application, which will see the “temporary” pink and white structure replaced with a larger timber-clad building, has been submitted to City Hall by the council itself. 

A planning statement said: “The use of a kiosk on Hay Hill is well established and was referenced as something that users of Hay Hill valued as an independent offer within the city.  

“As such, it was decided by the design team for Hay Hill, following discussions with the current operator, that the kiosk should be an integral design feature of the redesigned public open space, coordinating with the rest of the design. 

How Giuseppino Ices could look (Image: Norwich City Council/Ingleton Wood)

“The existing kiosk is smaller than practically required by the operator, it isn’t economically viable to refurbish, and has a style quite distinct from the other market stalls in the city centre. 

“The size of the proposed kiosk has been informed by the scale of the stalls at the Norwich market and by the needs of the current ice cream kiosk tenant, who will be the first occupier of the unit.” 

The application will be decided by City Hall in due course. 

The Hay Hill revamp will bring more planting, improved seating, better-designed steps, walking links and a water feature, to create a space able to host public events. It is due to be completed in early 2024.