A creative lifestyle and homeware brand is set to open its first shop in Norwich.

Sostrene Grene is a family-owned Danish retail chain that sells furniture, interior decor, kitchenware, party supplies, stationary and toys. 

The brand was founded in 1973 and is now rapidly expanding with hundreds of stores around the world.

Norwich Evening News: The brand sells a huge range of items from textiles to electronicsThe brand sells a huge range of items from textiles to electronics (Image: Sostrene Grene)It opened its first UK outlet in Nottingham in 2016 but the closest branch to Norwich is currently based in London.

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The shops have a unique maze layout and each store is "designed to inspire body and soul by means of classical music, creative product displays, aisles of 'hygge' and finds around every corner".

Norwich Evening News: The shops have a unique layoutThe shops have a unique layout (Image: Sostrene Grene)Sostrene Grene is now looking to bring its Scandinavian-inspired home furnishings to a new shop in Norwich and is advertising for a store manager on Indeed. 

An exact location and opening date has not been confirmed and Sostrene Grene has been approached for comment.