An "exciting" new haven for bikers has been unveiled on the outskirts of the city.

Lings Powersports, a Norfolk-based dealer in high-performance motorcycles and e-bikes, hosted the grand opening of its newest premises at the White Lodge Business Park, just off Hall Road, this afternoon.

Norwich Evening News: The new premises at the White Lodge Business Park, just off Hall RoadThe new premises at the White Lodge Business Park, just off Hall Road (Image: Denise Bradley)

The facility, which will offer products from world-renowned brands including KTM, Husqvarna and GasGas, features a state-of-the-art showroom and service centre. 

But bosses behind the dealership say the site has been designed to be "more than just a sales floor", adding it will serve as a "community hub" where enthusiasts can "gather, share their passion and experience the latest in two wheel technology".

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"Our team is excited to bring the Lings Powersports experience to Norwich," said Mark Powell, brand manager at the company.

Norwich Evening News: Ian baker, right, branch manager, and Mark Powell, brand manager, with the KTM motorcycles they are selling at the new Lings Powersports showroomIan baker, right, branch manager, and Mark Powell, brand manager, with the KTM motorcycles they are selling at the new Lings Powersports showroom (Image: Denise Bradley)

"We're not just opening a dealership.

"We're creating a destination for the motorcycle and e-bike communities."

The 482sqm Hall Road site has been vacant since its previous owner, design agency GGS, left in October 2020.

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The Norwich dealership will be the latest addition to Lings' growing network of premises - with the Harleston-based company offering six showrooms across Norfolk, Suffolk and Essex.

"We are dedicated to provide our customers with the best in motorcycles and e-bikes, and our new dealership embodies this commitment," added Mr Powell.

Norwich Evening News: Bosses at the showroom say they hope it will be more than just a sales floorBosses at the showroom say they hope it will be more than just a sales floor (Image: Denise Bradley)

"With an extensive selection of motorcycles and e-bikes, we are ready to meet the diverse needs of our customers."

The space will open between 8.30am and 5.30pm from Monday to Saturday, but close on Sundays.

Leading the team will be bike enthusiast Ian Baker, a promoted sales manager from the Harleston site, alongside master technician Ryan Button, parts specialist Stacey Mudd, apprentice George Knights and sales executives Jamie Keeling and Steve Jones.