Two city motorcycle dealerships will close their doors at the end of the month.
Lind is closing its BMW Motorrad and Harley-Davidson showrooms in Ber Street on January 31.
A statement on Lind's website said: "This decision has not come lightly and has come after a period of serious consideration.
"We are hugely grateful to all of our customers throughout the many years we’ve been operating from our Ber Street site.
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"Our friendly and reliable team is still here to help over the coming weeks and we continue to operate 'business as normal' until our last trading day."
The Harley-Davidson showroom returned to Norwich in 2014 due to "huge customer demand" for a city-based branch.
The dealership had first opened in 2008 but was transferred to Newmarket for financial reasons.
The branch hosts events throughout the year on-site including the Ber Street Bike Night.
Customers will now have to travel to Suffolk or Hertfordshire to visit their nearest Lind BMW or Harley-Davidson showroom.
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