Sostrene Grene opening in former Jarrolds Sport in Norwich

Sostrene Grene is a family-owned Danish retail chain that sells furniture, interior decor, kitchenware, party supplies, stationary and toys. 

The retailer will be opening its first Norwich outlet this spring at 15-17 London Street, in the former home of Jarrolds Intersport and the Canaries Fan Hub.

The former Jarrolds Intersport and the Canaries Fan Hub in London Street (Image: Maya Derrick)Jarrolds announced the closure of the department in December 2022 after nearly two decades of trading at its London Street store, deciding to "exit the sports market to focus on new opportunities in the retail marketplace".

READ MORE: 5 new businesses opening in Norwich in February

The Fan Hub also closed its doors in March 2023 as a result of this decision and the unit has been vacant ever since. 

Sostrene Grene has hundreds of stores around the world (Image: Sostrene Grene)Signage has now gone up around the building ahead of the opening of Sostrene Grene in the coming months.

The brand opened its first UK outlet in Nottingham in 2016 but the closest branch to Norwich is currently based in London.

The shops have a unique maze layout and each store is "designed to inspire body and soul by means of classical music, creative product displays, aisles of 'hygge' and finds around every corner".