It was the era of low-rise jeans, oversized belts and ballet flats.
Every girl in Norwich will have bought some now questionable clothing or accessories from one of these high street shops at some point in the noughties.
From Tammy Girl to Jane Norman, here are seven shops that no longer exist on our high street.
1. Tammy Girl
The little sister of Etam, Tammy Girl was aimed at pre-teens who were too young toIt was the go-to location for pop-obsessed girls to find the perfect outfit for a school disco or birthday party.
Think crop tops, cargo pants, jelly shoes, butterfly clips and Groovy Chick.
2. Kookai
The high-end of the high street, Kookai was the place to buy both school bags and those little clubbing bags you needed to put your brick phone, digital camera and lip gloss in.
It seemed like almost everything was either skin-tight or cropped.
3. Morgan
Morgan De Toi, or Morgan, was the shop you graduated to when you were too old for Tammy Girl.
The French clothing brand was perfect for finessing your rock chick look.
Think hipster bell bottoms, rock vest tops and slogan tees, paired with black kohl eyeliner and messy hair.
4. Jane Norman
when it was all the rage to take a Jane Norman shopping bag to school?
Do you remember that phaseBrightly coloured plastic, with the words ‘Jane Nor’ written across the front, they were perfect for ferrying your PE kit around school.
The shop itself sold smart feminine clothes like floral dresses and blazers, as well as spangly going-out tops for that quintessential "nice top and some jeans look".
5. Phones 4u
When 3G was the latest technology and Orange and T-Mobile were still a thing, where else was a girl meant to buy her Blackberry or Motorola Razr phone?
Do you remember those adverts with the Phones 4u hand motions?
6. JJB Sports
Sporty girls shopped at JJB for PE kit, football tops, trackies and the latest trainers.
Once Britain’s biggest sports retailer, the business went into administration in 2012.
7. Faith
The place to go in Castle Mall for ballet pumps, gladiator sandals, platform heels and going-out bags.
The shop with the angel logo left the high street in 2009 when the business went into administration but concessions can still be found on some websites.
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