Tails are wagging at a new gym for four-legged friends that has opened on the outskirts of the city.
The Butchers Dog recently launched at 22 Meteor Close, off Hurricane Way, near Norwich Airport and it offers exclusive hire in bookable slots.
The owners are husband-and-wife duo Marcus and Olivia Jones, aged 35 and 30 respectively, who live in Blofield.
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The couple have three dogs of their own - cocker spaniel Dudley, rottweiler Cookie and English bull terrier Bea.
Mrs Jones said: "It was Marcus' idea as he has always been a dog lover and even when we met 10 years ago the first question he asked me was if I liked them.
"He saw about dog gyms in America and said we should open one here and now our youngest child is at nursery it gave us the time to do it.
"It is a great way for dogs to burn off extra energy in addition to normal walks.
"It also benefits banned breeds and those with reactive issues who can't be off the lead - we don't discriminate against any breeds and can tailor each session."
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There are two slat treadmills operated by a ball bearing and "powered by happy dogs" who set the pace.
For XL Bullies, they must be muzzled when entering the building and they will then be hooked onto the machine, with staff then leaving the animal and owner for their session.
Mrs Jones added: "We have had so many incredible reviews and returning customers - we have had bookings every day since we opened."
Owners can book 40-minute or hour-long sessions and each can take either one or two dogs.
The opening hours are Monday to Friday from 8am-5pm, Saturdays 8am-4pm and Sundays 9am-4pm, with prices from £7.50 to £14 - book at norwichdoggym.co.uk
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