Make sure you are one of the first in line as a Danish retailer is launching its first East Anglian branch with a huge giveaway. 

Scandinavian homeware and lifestyle store Søstrene Grene opens at 15-17 London Street in Norwich on Friday, May 10 2024 at 10am. 

The items for sale include soft furnishings, kitchen products, furniture, gifts, hobby and craft items, seasonal decorations, children’s toys and “mini home” products. 

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To celebrate the launch, Søstrene Grene will gift the first 100 customers with a voucher for a free large, tufted rug worth £60 and a canvas tote bag filled with products. 

Norwich Evening News: The first 100 customers will receive a voucher for a free rug The first 100 customers will receive a voucher for a free rug (Image: Søstrene Grene)

They will also be treated to refreshments and live classical music on the opening morning.

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Norma Jacob and Richard Power, who are UK Joint Venture Partners, run the stores across Northern Ireland, Scotland, the south of England, and now, East Anglia. 

Norma Jacob said: "Norwich is the perfect location for Søstrene Grene with a vibrant community of both students and locals."

The Danish retailer aims to open 100 stores in the UK by 2030.