Itaewon Korean supermarket opens in Norwich Castle Quarter

Itaewon, from the owners of Moya Bubble Tea, opened its doors for the first time on Thursday in Castle Quarter. 

The "vibrant and unique" shop sells a selection of Korean snacks and drinks as well as treats from other Asian countries.  

Itaewon, from the owners of Moya Bubble Tea, has opened its doors in Castle Quarter (Image: Lily Boag)

The vibrant and unique shop sells a selection of Korean snacks and drinks (Image: Newsquest)

The shop includes a self-service drinks bar and an instant ramen station (Image: Newsquest)

Adrian Moya, owner and operations manager of Itaewon Korean Supermarket, said: "It's really rewarding to open the doors and to see the customers coming in and fulfilling their expectations. 

"Asian supermarkets have been in Norwich for a while but the way we're doing it is a little different I think. 

"We want to appeal to the locals and bring in Asian products, our concept is the Korean convenience store but you can also find the main ingredients for famous Korean dishes." 

READ MORE: Opening date revealed for 'creative' new Lanes bar and kitchen

Shoppers can also buy ingredients for popular Korean dishes such as kimchi, bibimbap and tteokbokki (Image: Newsquest)

The owners of Moya Bubble Tea took over the business premises in November 2023 (Image: Newsquest)

Shoppers can buy ingredients for dishes such as kimchi, bibimbap and tteokbokki. 

The business premises, opposite Starbucks, was formerly a clothes shop which was taken over by Mr Moya in November. 

"We thought there was gap in the market that we successfully filled with Moya Bubble Tea and last year we opened the shop in the high street which is going well,” he said.  

READ MORE: Tex-Mex business building on horsebox success with new city kitchen

Adrian Moya is the the owner of Itaewon (Image: Newsquest)

The shop also sells merchandise such as hoodies and cuddly toys (Image: Newsquest)

The store is open from 11am to 7pm from Monday to Saturday and closes at 5pm on Sundays (Image: Newsquest)

"We've grown as a company in Norwich but we always had a curiosity for retail.” 

Rob Bradley, the manager of Castle Quarter, said. “It’s great to see Itaewon open its new store and welcome the very first customers. 

"Itaewon is an exciting new addition to Castle Quarter, bringing a vibrant, unique experience, where people can discover and shop for Korean ingredients, snacks and visit a noodle station too.”