A celebratory event is being held at a city gift shop to celebrate that the business is still going strong after 36 years.
For anyone looking for spiritual and nature-themed inspiration, one-of-a-kind gifts and crafts laced with magic and mystery, Inanna's Magical Gifts, in St Andrew's Hill, has been a hit destination for decades.
The shop opened on June 1, 1988, just four weeks after the owner Naomi, now 59, vividly dreamed of it while staying with a friend over the Celtic Festival of Beltane - a night associated with powerful magic and prophetic dreams.
"We have an incredible relationship with our customers," said Naomi.
"I'm now serving the grandchildren of customers who started coming in 36 years ago, which is a bit weird but such an honour!
"The customers are at the heart of it all.
"We have grown our mail-order business and social media presence too."
Naomi has worked hard to ensure that the shop is a welcoming space, filled with handcrafted items from local creatives that celebrate as many different cultures, heritages and religions as possible.
It hasn't always been an easy ride, however - particularly in recent years.
"We have made it through four recessions and Brexit, but the last three years following Covid have been the toughest," Naomi said.
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"The government gave small businesses some money to stay afloat while they couldn't trade, but it was all taxed.
"It really has been very hard.
"I've seen hundreds of Norwich businesses come and go, but we have weathered the storm."
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Now, as a means of celebrating Inanna's Magical Gifts birthday, Naomi has planned - for the first time ever - a sale.
"We thought for a long time about what we could do to thank our customers for so many years of support," Naomi added.
"We decided a sale would make the most difference to our shoppers and something they might appreciate."
Inanna's Magical Gifts will run its birthday sale from this Saturday until Sunday, June 8.
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