A new "one-stop" baby goods store will open its first Norfolk branch in a city shopping centre.
My Baby is a family-run retail business that sells items from prams, strollers, car seats and furniture to feeding, bathing and changing equipment.
It already has two stores in Cambridge and Peterborough and is eyeing up the former Boots branch in Bowthorpe Shopping Centre for its largest yet.
Owner Natalie Harper said: "We are really excited to be opening in Norwich.
"We feel that purchasing your baby goods is a really exciting part of pregnancy and we love to make it a memorable experience with full demonstrations and the chance for parents to try the products for themselves.
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"We feel we have been really successful this far as many parents want the chance to see and try the goods beforehand rather than purchasing online and not knowing exactly what the products will be like on arrival."
My Baby stocks leading brands including Maxi Cosi, Egg, iCandy and Bugaboo.
Natalie, who operates the business with her husband, said they are hoping for an early July opening date. Further details will be posted to social media closer to the date.
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