Music video East Anglian Boy by Leon Mallett goes viral

East Anglian Boy, a new song released by Leon Mallett, has racked up more than one million views after being posted on Facebook on Sunday night.

The singer, who appeared on The X Factor in 2017, says he wrote the song set to the tune of American Boy by Estelle in about an hour three months ago. 

The 29-year-old said: "I’ve been writing parody songs for quite a while but haven’t ever done anything with them.

"This one felt different from the rest, it seemed a bit more relatable. 

"I showed it to my nan and she was absolutely obsessed with it and constantly telling me to do something with it.

A still from the video filmed in Norwich's Royal Arcade (Image: Leon Mallett)"I thought of some good ideas for a video and filmed some shots in Norwich about two weeks ago and then sort of left it for a bit."

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Mr Mallett was spurred on to film the rest of the scenes in Great Yarmouth at the weekend after a video of him performing the song at a charity fundraising event racked up more than a million views in just 24 hours. 

A still of the video filmed inside Carrow Road stadium (Image: Leon Mallett)

He went to Great Yarmouth the next day to film the remaining scenes and posted the official video of the song that night.

After seeing how many people have enjoyed the song the singer plans to release more parody songs about Norfolk and hopes to do a comedy music tour around the county.

A still from the video filmed outside Circus Circus in Great Yarmouth (Image: Leon Mallett)Mr Mallett added: "I have another half-written song to come.

"It's going to be in the same Norfolk accent and style. 

"People are asking me to release the songs on Spotify and to make albums - they want more!"