An independent health food and wine shop has become the latest to close its doors in what locals fear is the ongoing decline of their town’s high street.
Reno Refills has been in Market Street, Wymondham for a decade but owner Chris White has said the store will close on June 22 due to the “difficult time”.
It comes amid fears from people living in the market town that their high street will continue to decline after the bank and post office closed, which they say has led to a fall in shoppers.
Mr White said: "We have tried our best to keep going through this difficult time and continue to serve our customers to the best of our ability.
"We know times are hard right now and many of us are having to make tough choices when it comes to our spending habits.
"If there’s one thing I wanted to achieve with Reno Refills it was to inspire others to reframe their mindset on what shopping sustainably means - that it doesn’t matter how big or small our actions are but the trying that counts.
"I’ve thoroughly enjoyed the journey Reno has taken me on these last 10 years.
"Of course, I am sad to be closing the shop, but I consider it an immense success and it will always be a point of pride and happiness in my heart."
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Suzanne Nuri-Nixon, Liberal Democrat councillor for South Wymondham, acknowledged that it has been a difficult time for the shops in the town.
She said: "I accept the loss of the banks and post office have been a blow.
"I really feel for the businesses that are struggling, but it is definitely not an issue only affecting Wymondham.
"The quickly-changing climate we find ourselves in with the cost-of-living crisis is having a huge knock-on effect.
"The reality is that small business owners are having to do a lot more than just running a business these days, with clear marketing and a good social media presence proving key, and it is really hard."
Councillor Nuri-Nixon confirmed that many people were working to draw more footfall into Wymondham, with a town coordinator reaching out to small businesses to offer support.
"Wymondham is an interesting place, with a 900-year-old abbey and some vibrant independent shops.
"We are really hoping to draw more people into the town."
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