A new Korean supermarket in Norwich is expanding its product range as staff have been "non-stop" since the store opened. 

Itaewon Korean Supermarket sells a selection of Korean snacks and drinks and launched in Castle Quarter last month.

With a self-service drinks bar and an instant ramen station, customers have flocked to the shop to sample its Asian cuisine.

Itaewon Korean Supermarket in Norwich Castle QuarterItaewon Korean Supermarket in Norwich Castle Quarter (Image: Lily Boag)

The former clothes shop opposite Starbucks was taken over by the owners of Moya Bubble Tea in November.

The supermarket has now expanded the range of products it offers, including new flavours of Oreos and instant carbonara ramen noodles.

Some stock ranges have doubled since the supermarket has opened, following customer recommendations Some stock ranges have doubled since the supermarket opened following customer recommendations (Image: Lily Boag)

Haihen, the assistant manager of Itaewon Korean, said: "It's been non-stop since the moment we opened our doors, we've been really busy.

"We're really pleased to have lots of happy and returning customers, with empty shelves at the end of the day."

The store has added two more tills to cope with its influx of customers and has plans to apply for an alcohol licence.