Norwich Superdry store could be replaced by two restaurants

The Chantry Place Superdry store closed on June 8, despite the retailer telling staff it had agreed to move the store into a smaller unit inside the shopping centre upon the expiry of its lease.

But Superdry told staff just four days before it closed that the deal with Chantry Place had fallen through and that the shopping centre had instead decided to terminate the shop’s lease agreement on its end date, June 23.

Former staff claim the store is now set to be split into two new restaurants, but Chantry Place declined to comment.

The Chantry Place Superdry store closed on June 8 (Image: Newsquest)

In a letter sent to its staff on the week of the store's closure, seen by this newspaper, Superdry said: “Our Norwich store has been making profit and this was set to continue on the basis that we could secure an ongoing viable property deal.

“Our property lease for our Norwich store is now due for renewal and we had believed that we had secured a new location for the future with investment support from the landlord.

“Unfortunately, the landlord no longer wants to support this investment and has therefore decided to terminate our lease agreement on its end date June 23.

“The impact of this decision is that we are likely to have to close the store on June 8.”

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A sign on the door of Superdry warning customers of the closure (Image: Newsquest)

Superdry avoided insolvency after its shareholders approved a £10 million lifeline earlier this month. 

The UK fashion retailer warned in April that it could go bust unless there was a major restructuring of the business. 

Superdry is seeking rent reductions on 39 branches of its 93 UK stores, but warned certain shops could close as part of the restructuring.