Norwich hospitality group takes on The Whalebone pub

De’Ath Hospitality, owned by couple Briony and Nick De'ath, is now running The Whalebone in Magdalen Road.

Its portfolio of Norwich pubs and bars also includes The Unthank Arms, The Warwick Arms, The Red Lion Bishopgate, The Trafford Arms, The William & Florence and Chambers Cocktail Company.

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De’Ath Hospitality is leasing the building from Mike Lorenz, who recently stepped back from the running of The Whalebone to retire. 

Mr Lorenz purchased the pub in 1993 and Steve Fiske was the general manager from 1994 until earlier this month. 

The Whalebone pub in Magdalen Road, Norwich Picture: Denise Bradley (Image: Newsquest)

Mr De’Ath said: "Following in such successful footsteps, we are not planning to change too much and will be listening to customers to make sure we are bringing them what they want."

Mrs De’Ath said: "We want to keep the character of The Whalebone intact and ensure that it can continue for many years."

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The pub now accepts cash again and its food pop-ups, quizzes, live sports, music and other events, including Oktoberfest, will continue.

They are also looking to use the Malthouse room for parties and events. 

The new general manager is Matt Peplow and the assistant manager is Reece Adcock, who has worked at The Whalebone for the last two years.