A Norwich charity has been given a boost after a company announced it will donate pasta to them every month.

Pasta Foods, in Easton, has committed to donations to Norwich-based The Feed which aims to ensure everyone has the support to eat well.

Michele Conway, sales director of Pasta Foods, said: “We believe strongly in giving back to our local community.

“We are honoured to partner with The Feed and contribute to their incredible work in helping everyone have access to affordable food and a wealth of other support from their Community Cafe in Hall Road.”

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The catering business cooks up food for various social and business events, while the Social Supermarket in Hall Road allows individuals facing hardship to purchase groceries at a significantly reduced cost.

Both ventures return their profits to the Social Supermarket, further supporting those in need of affordable sustenance.

Chris Elliott, The Feed's marketing manager, said: "The reality is that there are thousands of Norwich residents who can't afford enough food.

"We want to help as many as we can, and the support of local food sector businesses like Pasta Foods will make a big difference."